Email marketing

Email marketing has come a long way but electronic direct mail (EDM) remains one of the most effective ways to reach and nurture your audience. Whether you’re refining your email strategy or exploring automation for the first time, this guide breaks down what EDM marketing is, how it works, and why it still drives results today.

Discover how B2B brands can win the holiday season with creative seasonal marketing. Learn from standout campaigns and adapt ecommerce-inspired tactics to boost engagement and end-of-year impact.

The holidays are about giving back. Explore five inspiring holiday marketing ideas to connect with supporters, share heartfelt stories, and make a real difference this season.

Get expert email design & deliverability tips from Dotdigital’s in-house team to boost opens, clicks & inbox placement this peak season

Level up your email marketing with practical steps and insights straight from Dotdigital’s Hitting the mark report.

Struggling to get your emails noticed? Your subject line might be the culprit. In this guide, we break down 16 proven strategies to craft subject lines that cut through the noise and drive opens

Google Postmaster Tools v2 is here, bringing improved reporting and smarter deliverability insights. Learn what's new and how to switch. Plus, explore what's changed on the Gmail Promotions tab.

Unveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more.

Get four quick win strategies to boost your Black Friday campaigns, alongside exclusive data from last year's marketing activity and new consumer insights.

Find out how AI, automation, and early prep help marketers tackle holiday chaos, keep stress low, and results high.

Discover the seven steps that will help you succeed during peak season, with insights from over 1,500 marketers.

The EU Accessibility Act (EAA) makes inclusive email marketing essential. Reach every subscriber by following accessible design and content best practices.

Here’s what happened when we swapped screens for real talk at Dotdigital's email essentials event.

Unveil the secrets to crafting the perfect Father's Day email marketing campaign. Get inspired by these five noteworthy examples that capture attention, drive conversions, and celebrate dads.

Migrating your email service provider (ESP) can be complex. Our ultimate checklist guides you through every step, from planning to post-migration, ensuring a smooth, and successful transition.

Today, marketers are constantly seeking the most effective ways to connect with their customers. Two powerful channels stand out: email and SMS. But when it comes to customer preference, which one stands out – email or SMS?

Find out how to make your email marketing more effective by focusing on engagement.

Discover how you can improve your email marketing with Dotdigital's design review service. Get expert insights, boost engagement, and achieve better results.

Discover key insights from this year's Black Friday Cyber Monday. We analyzed the numbers, the impact of AI, and the importance of sustainable marketing.

Discover eight proven strategies to build and strengthen your email marketing lists so you can maximize your reach to potential customers and generate new leads.

Discover ten Black Friday marketing campaigns that captured our attention.