ROI
Return on investment (ROI) is a marketer’s ultimate goal. Being able to track and demonstrate the ROI of your marketing campaigns will help you manage your marketing budgets more effectively.
Email marketing and SMS offer the greatest ROI of all your marketing channels. Understanding how to maximize these channel to grow your ROI can help you see return of up to £38 for every £1 spent.
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ROIWhat is revenue attribution and how does it compare to ROI?
Read moreConfused about the difference between marketing ROI and revenue attribution? This blog explains how revenue attribution provides a clearer picture of which marketing channels drive sales and revenue for your business.
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Email marketing4 benefits of targeted email marketing
Read moreLearn about the essential targeted email marketing best practices.
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AutomationHow to drive revenue from abandoned carts
Read moreHow many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.
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AutomationEcommerce marketing: 5 email campaigns to drive conversions and increase sales
Read moreEmail marketing is a money-making tactic for all brands, but especially for ecommerce merchants.
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AutomationB2B marketing: 5 email campaigns that generate stronger leads
Read moreEmail marketing is the most effective channel for B2B marketers. You can engage prospects, build long-term relationships, and drive conversions simply by calling sending emails. It allows for direct communication between you and your customers as well as delivering a high return on investment.
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Customer engagement3 B2B marketing strategies proven to drive revenue
Read moreB2B, but still B2P: Business to people.
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AutomationHow Miss Amara used its abandoned cart program to drive revenue
Read moreAustralian online-only rug merchant, Miss Amara sees a staggering revenue growth with dotdigital’s abandoned cart automation solutions.
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Customer engagementPost-sale email marketing – how to dramatically increase your ROI
Read morePersuading a website user to visit your site and make a purchase isn’t the end of the your email marketing cycle – it is just the beginning.
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ROI
Measuring Email Marketing ROI: What’s your campaign worth?
Read moreDotdigital’s Client Services Director, Skip Fidura, takes time out to help you understand just what email is costing – or generating – for your business. This is the first in...
